Download PDF by Tobias/ Lassek, S./ Gence, C. Brüggemann: A view on reasons for Swedish SMEs to change or not to

By Tobias/ Lassek, S./ Gence, C. Brüggemann

ISBN-10: 3638702278

ISBN-13: 9783638702270

Master's Thesis from the 12 months 2004 within the topic enterprise economics - advertising and marketing, company communique, CRM, industry examine, Social Media, grade: 1,0 (A), Växjö collage (Centre of Competitiveness), language: English, summary: these days, the internationalisation technique of businesses is moved progressively more within the middle of day-by-day company existence. This technique is eased via diminished bills facilitated by means of much less tariff obstacles between Europe, quicker methods of communications just like the web and beautiful rising markets. nowadays, approximately each corporation is curious about the internationalisation approach.

When we have now thought of the internationalisation strategy of Swedish SMEs, we stumbled on it fascinating to have an in depth examine their determination to alter from an oblique exporting mode to an immediate exporting mode inside of their internationalisation approach. Our learn shall indicate the $64000 components which effect their determination to alter or to not swap from an oblique exporting mode to an immediate exporting mode.

Therefore, in our study now we have in comparison theories with empirical findings of 7 carried out interviews with a purpose to fulfil our goal that's to extend the certainty of the internationalisation strategy of Swedish SMEs, particularly the explanations why companies switch or don't need to alter from oblique to direct export modes. in line with that we got here up with the subsequent challenge formulation:

What are the influencing components for Swedish SMEs to alter or to not swap their exporting modes?

By comparing attainable influencing elements pertaining to their worth of similarity between case businesses and their worth of consistency among theories and empirical findings shall we determine a number of components which impression a company’s export choice. shall we boost a version for every case even if to alter or to not swap exporting mode. by means of that shall we classify influencing components by way of the worth of consistency and similarity that allows you to establish the main useful influencing factors.

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A view on reasons for Swedish SMEs to change or not to change export modes in the internationalisation process by Tobias/ Lassek, S./ Gence, C. Brüggemann


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