Jocelyne Daw,Carol Cone's Breakthrough Nonprofit Branding: Seven Principles to Power PDF

By Jocelyne Daw,Carol Cone

ISBN-10: 0470286911

ISBN-13: 9780470286913

A hands-on advisor to aid your nonprofit construct its model, increase its profile, boost impression and boost deeper relationships with donors, volunteers, and different stakeholders. Breakthrough Nonprofit Branding is in regards to the strength a constituency-focused, compelling model may have to revolutionize a firm and how humans view and help it.

  • Shows the best way to optimally outline what your company stands for to differieniate, create worth and breakthrough
  • Explains tips to construct dependable groups inside and out of your company to extend social impact
  • Features seven ideas for reworking a model from usual trademark to strategic advantage
  • Includes case experiences of 11 step forward nonprofit manufacturers and transferable principles and practices that nonprofits of any measurement, scope or event can implement
  • Other name by way of Daw: Cause advertising for Nonprofits: accomplice for goal, ardour, and Profits

A sensible highway map and crucial device for nonprofit leaders, board individuals, and volunteers, this ebook finds the important ideas you must understand to construct and deal with your organization's most respected asset – its model. In today’s hugely aggressive nonprofit global, development a step forward model is not any longer a "nice to do," however the new imperative.

Jocelyne Daw, a pioneer and chief in construction company and neighborhood partnerships has over 25 years of nonprofit management experience.

Carol Cone, named through PR WEEK because the strongest and visual determine on the earth of reason branding, has been linking businesses and factors for over 25 years.

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Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (The AFP/Wiley Fund Development Series) by Jocelyne Daw,Carol Cone

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