By David Holmes
This ebook deals an advent to conversation idea that's acceptable to our post-broadcast, interactive, media setting. the writer contrasts the `first media age' of broadcast with the `second media age' of interactivity.
Communication Theory argues that the various different types of communique dynamics present in our on-line world call for a reassessment of the methodologies used to discover media, in addition to new understandings of the suggestions of interplay and neighborhood (virtual groups and broadcast communities).
The media are tested no longer easily when it comes to content material, but additionally by way of medium and community kinds. Holmes additionally explores the diversities among analogue and electronic cultures, and among our on-line world and digital reality.
The e-book serves either as an top point textbook for brand new Media classes and an excellent basic consultant to realizing the sociological complexities of the trendy communications environment.
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Additional resources for Communication Theory: Media, Technology and Society
Communication Theory: Media, Technology and Society by David Holmes