Download e-book for iPad: Consumer Research: Introspective Essays on the Study of by Morris B. Holbrook

By Morris B. Holbrook

ISBN-10: 0803972962

ISBN-13: 9780803972964

ISBN-10: 0803972970

ISBN-13: 9780803972971

This choice of essays presents a private, thought-provoking and sometimes funny documentation of the evolution of the sector of buyer study. The ebook highlights elements of hotly debated concerns that encompass this box of inquiry, and provides an image of the way shopper study has grown and built during the last 25 years.

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Consumer Research: Introspective Essays on the Study of Consumption by Morris B. Holbrook


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