By Mark Earls,John V. Willshire
We all wish new solutions and new options for the very genuine and urgent demanding situations that our enterprises face. New issues to indicate to and discuss, new methods of operating and new methods of pondering that will simply be higher than the previous methods.
But instead of this boundless look for an excellent and novel answer, why do not you simply replica anything that’s labored ahead of?
Mark Earls, major specialist in advertising and customer behaviour, quashes the stigma round copying, and shows that it could actually aid us to reconsider how we pass approximately fixing difficulties. by way of realizing what other folks are doing and the alternatives they make, we will increase suggestions to unravel the demanding situations that we are facing in and out the organization.
Based on large learn and confirmed examples, Copy, replica, Copy presents over 50 techniques for you to use without delay to repeat, borrow or scouse borrow because the foundation for higher principles – quicker. If it’s more than enough for Elvis, Newton, Shakespeare, The British Olympic biking Team and nice Ormond highway sanatorium, isn’t it more than enough for you?
‘This pleasant e-book argues convincingly that moving principles frequently produces larger worth than cooking them up from scratch. after which indicates you how.’ — Rory Sutherland, vp, Ogilvy London and the Spectator Magazine’s Wikiman
‘Yet one other wonderful instruction manual from the acclaimed Herdmeister for someone concerned about advertising, behavioural swap and knowing why all of us make the alternatives we make. Earls convincingly disrupts conference approximately what's innovation – notwithstanding "praxis". this is often jammed with nice case experiences and fifty two actionable strategies.’ — Stephen Maher, Chairman, the promoting Society and CEO, MBA
‘Yet back this major British company philosopher has acquired us to determine the realm we inhabit this present day in clean and mind-altering methods. A booklet which marries concept and perform greater than the overwhelming majority available in the market. so much of all his message of copying one’s option to greatness is pleasing, counter-intuitive and fun.’ — David Abraham, CEO Channel four PLC
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Extra resources for Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas by Mark Earls,John V. Willshire