Download e-book for kindle: CRM erfolgreich einführen (German Edition) by Jens Schulze

By Jens Schulze

ISBN-10: 3540432922

ISBN-13: 9783540432920

ISBN-10: 3642627986

ISBN-13: 9783642627989

Die Wahrnehmung der Kundenbedurfnisse und die zweckmassige Reaktion darauf ist von entscheidender Bedeutung fur den Unternehmenserfolg. Aus der Umsetzung des consumer dating administration ergeben sich neue Anforderungen an die Prozesse im advertising and marketing, Vertrieb und carrier. Zur Realisierung des Erfolgspotenzials aus dem CRM ist eine systematische Einfuhrung notwendig. Handlungsempfehlungen dazu liefert der hier beschriebene Methodenvorschlag zur Einfuhrung von CRM auf allen Ebenen des company Engineerings: der Strategie-, Prozess- und IS/IT-Ebene. Der Methodenvorschlag enthalt verschiedene Techniken und Dokumente, die in Einfuhrungsprojekten zum CRM Verwendung finden sollten, um sichere Projekte durch Erreichung der gesteckten Ziele mit angemessenen Kosten durchzufuhren

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CRM erfolgreich einführen (German Edition) by Jens Schulze

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